Loading
Loading
SaaS · Product · 2026
Arcadia Cloud
Context
The engineering team had product-market fit they did not know how to access. They had no designer, no marketing, no sales motion, and no time. Every hour spent on the SaaS came out of their consulting revenue.
The challenge
Productize a deeply technical internal tool, design a brand and website that engineers would trust, ship a billing-ready v1, and instrument the funnel — without slowing their existing business.
Approach
Spent the first week as one of their users. Mapped the tool, identified the three workflows that delivered 80% of the value, and cut everything else from v1.
Designed a brand and product UI that felt like Linear meets Datadog — restrained, technical, with one signature green that became the product fingerprint.
Engineered the SaaS on the existing internal codebase: added multi-tenancy, Stripe billing, role-based access, and an admin console. No rewrite.
Built an AI assistant on top that watches cluster events and writes plain-English summaries — became the #1 reason users cited for upgrading.
Shipped a marketing site engineered to rank for technical Kubernetes queries. By month three they were on page one for nine commercial keywords.
Outcome
v1 shipped in week ten. First paying customer in week eleven. By the end of month four: 47 paying teams, $42k MRR, 4% monthly churn. The team is now hiring their first full-time engineer for Arcadia.
KAIV did not just design and build the SaaS. They taught us how to think about it as a product company. We could not have done this without losing months we did not have.
Next case study
Nour Kitchens
Start the conversation
Every engagement starts with a 30-minute call. We will be honest about whether we are the right fit.