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05 /Process · The KAIV method
Most agency engagements fail in predictable ways. We engineered the process so the predictable failures cannot happen here.
What is different here
Fixed scope
You know the cost before we start. Scope changes are scoped and priced before any work begins. No invoice surprises, ever.
Friday demos
You see a working preview deploy every Friday. Not a slide deck. Not a status email. Actual product you can click through.
One team
Strategist, designer, engineer are the same person — or work shoulder-to-shoulder. The seams are where projects break.
Written first
Every engagement begins with a written diagnosis you can defend internally. Pixels come second. Strategy comes first.
04 /How we work
We start by understanding the business, not the brief.
Most engagements that go sideways were never properly diagnosed. So we begin with conversations — with you, with your team, sometimes with your customers — until we can write down what is actually true: what works, what is broken, what is leverage, and what is theatre. The output is a one-page written diagnosis with three options. You decide if there is a project here at all.
What you receive
Strategy you can hold in your hand before a single pixel.
Before we design or build anything, we agree on the structure: the story the site tells, the architecture of the product, the brand territory, the conversion logic. We do this on paper, in writing, in flowcharts. Cheap to change here. Expensive everywhere else.
What you receive
Two directions. Then one. Then refinement.
We present two directions in week three. You pick one. We then go deep — components, states, motion, edge cases, accessibility, content rules. By the end of design, the engineer building it should be able to predict what every interaction does without a single question.
What you receive
Engineered in the open. You see progress every Friday.
We build in production from day one — every deploy is real, every increment shippable. You get a staging URL the moment the first component lands. We do this because handovers at the end always go wrong; close collaboration throughout never does.
What you receive
Going live is the start, not the end.
We soft-launch first, then full launch with a checklist that has caught everything from a wrong canonical URL to a missing GA event. After launch we stay close for two follow-up sprints — measuring what is working, fixing what is not, and optimizing the parts that matter. Many engagements continue as monthly retainers.
What you receive
The other side
Saying yes to everything is how studios become factories. We are not a factory. Here is what we decline.
06 /Process FAQ
Yes — we frequently do. We start with a one-week audit at fixed cost: code review, design review, performance and security findings. You decide how deep to go from there.
Start the conversation
No sales call. No spam funnel. A short reply, a written diagnosis, and an honest read on whether we are the right studio for what you are trying to build.